- Small and compact
- Overall excellent Image quality - rivals DSLR quality
- Lens 24-100 1.8 - 2.8 = Amazing !!
- Quick start up
- Surprisingly good battery life
- Auto WB gives great colors
- Easy quick menu for manual adjustments
- Very responsive
- Allows many advanced features of higher canon bodies, picture styles, kelvin WB control.
Cons:
- Expensive
- No VF
- Missing some advanced features for configuring auto WB range, TV range etc.
- Can't think of much else
Who is this camera for ?
Probably aimed at the advanced user who has DSLR / or advanced mirror-less experience. For the Soccer mom - I would go with the SX740.
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